The Evolution of Influencer Marketing: From Mega-Stars to Nano-Influencers
Influencer marketing has transformed significantly over the past decade. What started as a strategy dominated by mega-stars with millions of followers has now shifted towards smaller, more niche-focused creators. Brands are increasingly realizing that engagement, authenticity, and targeted reach often matter more than sheer audience size. This has led to the rise of nano-influencers and […]